Gallery · reads media
Brand assets
Logos, colors, guidelines.
Images at full width, arranged to be looked at.
Primary lockup
SVG
Monogram
SVG
Wordmark, 2024
PNG
Accent, #C9A96E
Hex
What it does
Behaviours, not fields. Choosing between two modules is choosing between these.
The usage rule per asset is the entire point — a file with no rule gets used wrongly.
Retired marks stay visible and labelled, which works better than deleting them.
For the people who keep using last year logo, which is everyone at some point.
How it works
- 1
Approved assets are listed with the rule for each.
- 2
The rule is required, because that is the difference between this and a folder of logos.
- 3
Retired marks stay with a Retired label rather than being removed, so somebody finding an old file can check it.
- 4
Internal-facing: this is for the people producing material, not for the press.
Best for
Photos, generated packs, anything where the picture is the content.
Not the right choice for
Records that happen to have a thumbnail — that is Cards.
What a row holds
Every field, and what the agent listens for to fill it — which is the difference between a page you type into and one that fills itself.
| Field | Type | Filled from |
|---|---|---|
| Assetrequired | text | The mark or value, named as designers refer to it. |
| Formatrequired | text | SVG, PNG or a hex value. What you actually get. |
| Use forrequired | text | The rule. Required — a file with no rule gets used wrongly. |
| Statusrequired | choice | Current or Retired. Retired assets stay visible and labelled, which works better than deleting them. |
What it does not do
A module chosen for something it cannot do costs more than one that was never offered.
- Nothing enforces the rules. It documents them and relies on people reading.
- No approval workflow for new assets.
- Colour values are text, so nothing checks contrast or accessibility.
- No automatic distribution — a franchise still has to be told it changed.
Before it works
What you have to provide, if anything.
- Write the usage rule for every asset, including the obvious ones.
- Pair with Press kit, which is the same idea for people outside the company.
In practice
A franchise whose resellers were using three different logos.
“The 2024 wordmark is dead. Primary lockup above 40mm, monogram below.”
What the agent built
Four assets with formats, usage rules and a retired flag on the old one.
What changed
Within a month the old mark stopped appearing in reseller material, because the replacement was findable and the rule was next to it.
Better with
These do a different job on the same data. An agent can have all of them.
The business gets press attention, or wants to, and would rather not assemble logos and a boilerplate under deadline.
A lot of images and video accumulate from many sources and the immediate need is finding one again.
The same document or message is written repeatedly with small variations, and rewriting it invites inconsistency.
Questions
What data does the Brand assets page use?
It reads media records the agent has collected. Logos, colors, guidelines. Nothing has to be imported first — the page appears once there is something to show.
Do I have to build or configure it?
No. You describe what you need in a sentence and the agent chooses the view and fills it. Custom pages exist for the cases no built-in view covers, and those are reviewed before they go live.
When is a gallery the wrong choice?
Records that happen to have a thumbnail — that is Cards. It is best for: photos, generated packs, anything where the picture is the content.
Does it stay up to date?
Yes. The page is a view over the data rather than a copy of it, so anything the agent learns afterwards shows up without a rebuild or a re-import.
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Ask for it in a sentence
You do not configure this page. You tell your agent what you need and it builds it from what it has already collected.
Build your agent free