List · reads document
Press kit
Media resources bundle.
One row per item, the plainest possible view.
- Logo packSVG, PNG, dark and light
- Founder photographsJPG, 300dpi
- Boilerplate, 100 wordsText
- Fact sheet 2026PDF
What it does
Behaviours, not fields. Choosing between two modules is choosing between these.
What a journalist needs, downloadable without asking, which is the whole job.
Assembled once rather than at six in the evening on somebody deadline.
A boilerplate that is copyable means the description of you is the one you wrote.
How it works
- 1
The kit is assembled once, with logos, photographs, a boilerplate and a fact sheet.
- 2
Everything is downloadable without asking, which is the entire job.
- 3
The boilerplate is copyable, so the description of you is the one you wrote.
- 4
It is public, so the answer to a press enquiry is a link rather than an afternoon.
Best for
Reading and scanning. It is the right default more often than it looks.
Not the right choice for
Comparing many fields at once — use a table.
What a row holds
Every field, and what the agent listens for to fill it — which is the difference between a page you type into and one that fills itself.
| Field | Type | Filled from |
|---|---|---|
| Itemrequired | text | What the journalist gets. |
| Formatrequired | text | What form it takes, so they know before downloading. |
| Downloadrequired | text | The size, or Copy for text. Required, because a 40MB download without warning is rude. |
What it does not do
A module chosen for something it cannot do costs more than one that was never offered.
- Static. Nothing here updates when the brand does, so it goes stale silently.
- No embargo or gated access — everything is available to everybody.
- No usage tracking, so you cannot tell who took what.
- Not a substitute for a relationship with a journalist.
Before it works
What you have to provide, if anything.
- Assemble it before you need it. Under deadline is the wrong time.
- Diary a review every six months, or the founder photograph outlives the founder haircut.
In practice
A business that had been emailed for a logo three times in a month.
“Put the logos, a founder photo and a hundred-word description somewhere they can just take.”
What the agent built
A press kit page with four downloadable items and a copyable boilerplate.
What changed
The next enquiry took no time at all. The published description was used verbatim in two pieces.
Better with
These do a different job on the same data. An agent can have all of them.
More than one person produces material and the brand keeps drifting because nobody knows which file is current.
Documents have versions and expiry dates, and using the wrong one has consequences.
The business is bought on the strength of past work and the site needs to prove it.
Questions
What data does the Press kit page use?
It reads document records the agent has collected. Media resources bundle. Nothing has to be imported first — the page appears once there is something to show.
Do I have to build or configure it?
No. You describe what you need in a sentence and the agent chooses the view and fills it. Custom pages exist for the cases no built-in view covers, and those are reviewed before they go live.
When is a list the wrong choice?
Comparing many fields at once — use a table. It is best for: reading and scanning. It is the right default more often than it looks.
Does it stay up to date?
Yes. The page is a view over the data rather than a copy of it, so anything the agent learns afterwards shows up without a rebuild or a re-import.
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You do not configure this page. You tell your agent what you need and it builds it from what it has already collected.
Build your agent free